The Cover Club
Your birth plan for work
✶ The gift she didn’t know she needed
You used to buy baby grows. Then you had a baby.
Now you know: what changes isn’t just the nursery — it’s her.
Maternity leave isn’t all coffee dates and cuddles.
It’s identity-shaking. Nerve-testing. Career-redefining.
And most women walk into it unprepared.
The Cover Club is here to change that.
✶ What it is
A beautifully designed deck of cards that works like a birth plan for work — helping women navigate the three big phases of working motherhood:
Before You Go – Planning leave, prepping work, having the right conversations
While You’re Away – Staying connected (or not), managing change
When You Return – Rebuilding confidence, setting boundaries, redefining success
Practical advice, emotional insight, and tools backed by science and the lived experience of real working mums.
✶ Why It Matters
Because becoming a parent rewires your brain, your priorities, and your professional identity.
It’s called matrescence — and it’s the biggest shift since adolescence.
But while everyone showers the baby in gifts, no one prepares her for this transformation.
This kit does. Thoughtfully. Quietly. Without telling her how to feel.
✶ Ambitious mums trust it
We’re Bea and Vimla, cofounders who’ve lived it.
We’ve returned to work still leaking milk, still sleep-deprived and totally changed. We’ve been made redundant, reimagined our careers and found our voices again.
And we turned that experience into a toolkit.
No fluff. No glitter. No “you got this!” platitudes. Just smart, honest support for navigating the messy middle of motherhood and work.
50% of pregnant women, those on maternity leave and those returning to work say they’ve had a negative experience at work*
*Pregnant Then Screwed & Women In Data, 2025
Give support, not stuff
✶ The best baby gift isn’t for the baby
She’s on the edge of something huge.
This is the hand you hold out — quietly, honestly — when she’s not ready to ask for help yet.
Inside the box, there’s even a space for your own words of wisdom.
Because she may not be ready to hear it now. But when she is? This will be everything.
We’ve compiled a free Matrescence Gifting Guide for alternative baby gifts that really mean something.
A free, beautifully curated guide to thoughtful, identity-honouring, non-cheesy gift ideas — plus a practical checklist she’ll actually use.
